https://www.catherinegroux.com/about
daily
0.75
2025-11-02
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1e7ad29b-084f-4ae8-b2b4-f68b5d0a8439/Headshot.jpg
Get to know me
https://www.catherinegroux.com/hubspot-free-trials
daily
0.75
2025-11-01
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577477887382-YXDYODM0WP6P6IFZ7I8B/Screen+Shot+2019-12-27+at+3.17.55+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577477768380-DVFDWID3FFTSIK4HXHZM/Screen+Shot+2019-12-27+at+3.15.53+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577478327619-L7UYSCDX46YGDXM9IWHI/Screen+Shot+2019-12-27+at+3.25.14+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577477728761-YLDABWEUGLHHTCE68BUX/Screen+Shot+2019-12-27+at+3.15.15+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577478254833-KPVR67E5CZXDEPLENHLQ/Screen+Shot+2019-12-27+at+3.23.56+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577477663046-6QK2X1DW8C9V99WV8W8T/Screen+Shot+2019-12-27+at+3.14.09+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577477970035-NNB49BL15C75OUKJTBZ6/Screen+Shot+2019-12-27+at+3.19.15+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577478007090-HWC4E0XVUKLYK3N07PZ6/Screen+Shot+2019-12-27+at+3.19.55+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577478365644-VKPP41ZMBTKKSC3X403T/Screen+Shot+2019-12-27+at+3.25.52+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577478206912-8YZ80KRIWJV95J07V3D2/Screen+Shot+2019-12-27+at+3.23.12+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577477853576-0IQIZU78S8CEUWZLCA42/Screen+Shot+2019-12-27+at+3.17.19+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577478092402-MPO3HA18RVJML7M86TTV/Screen+Shot+2019-12-27+at+3.21.17+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577478127621-7YC1LNM4MOPLN3K8MTVX/Screen+Shot+2019-12-27+at+3.21.53+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577478055370-9KPC69M4PGX9U6MVJJ4T/Screen+Shot+2019-12-27+at+3.20.42+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577478296802-60S77XOWGMU12VTZVV9Z/Screen+Shot+2019-12-27+at+3.24.41+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577478092402-MPO3HA18RVJML7M86TTV/Screen+Shot+2019-12-27+at+3.21.17+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577477853576-0IQIZU78S8CEUWZLCA42/Screen+Shot+2019-12-27+at+3.17.19+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577478007090-HWC4E0XVUKLYK3N07PZ6/Screen+Shot+2019-12-27+at+3.19.55+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577477728761-YLDABWEUGLHHTCE68BUX/Screen+Shot+2019-12-27+at+3.15.15+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577477970035-NNB49BL15C75OUKJTBZ6/Screen+Shot+2019-12-27+at+3.19.15+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577478327619-L7UYSCDX46YGDXM9IWHI/Screen+Shot+2019-12-27+at+3.25.14+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577478296802-60S77XOWGMU12VTZVV9Z/Screen+Shot+2019-12-27+at+3.24.41+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577477768380-DVFDWID3FFTSIK4HXHZM/Screen+Shot+2019-12-27+at+3.15.53+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577477663046-6QK2X1DW8C9V99WV8W8T/Screen+Shot+2019-12-27+at+3.14.09+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577478127621-7YC1LNM4MOPLN3K8MTVX/Screen+Shot+2019-12-27+at+3.21.53+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577478254833-KPVR67E5CZXDEPLENHLQ/Screen+Shot+2019-12-27+at+3.23.56+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577478365644-VKPP41ZMBTKKSC3X403T/Screen+Shot+2019-12-27+at+3.25.52+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577477887382-YXDYODM0WP6P6IFZ7I8B/Screen+Shot+2019-12-27+at+3.17.55+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577478055370-9KPC69M4PGX9U6MVJJ4T/Screen+Shot+2019-12-27+at+3.20.42+PM.png
HubSpot Free Trials
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1577478206912-8YZ80KRIWJV95J07V3D2/Screen+Shot+2019-12-27+at+3.23.12+PM.png
HubSpot Free Trials
https://www.catherinegroux.com/login-experience
daily
0.75
2019-12-27
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524070088923-ZGO9GZ4I5955PPLBQRXP/image001.png
Login Experience
https://www.catherinegroux.com/delivery-tracking
daily
0.75
2019-12-27
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524071195138-ZAUMZL2KLE0RPVG3V03I/TrackPackage4.png
Delivery Tracking
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524071483915-CET5QIXNA5FITR5XBT74/TrackPackage5.PNG
Delivery Tracking
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524071180411-5BA9EGTALU0X97MKJ8RT/TrackPackage3.png
Delivery Tracking
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524071000652-2P1VH4C8NNB3EHM1LZKE/TrackPackage1.png
Delivery Tracking
https://www.catherinegroux.com/google-play-store-marketing
daily
0.75
2019-12-27
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524081603629-EDYDZAS6I58TD4CIF94G/Playstore2.png
Google Play Store Marketing
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524081666320-HPNJ8E8LBM604IDWYF7V/Playstore5.png
Google Play Store Marketing
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524081654651-0HJNF9NDBJZH44V8BD39/Playstore3.png
Google Play Store Marketing
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524081661086-2W1PH8QK84MKJFU556UC/Playstore4.png
Google Play Store Marketing
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524081597621-9WV2HE3RMESV5YXI4DTB/Playstore1.png
Google Play Store Marketing
https://www.catherinegroux.com/wayfair-credit-card
daily
0.75
2019-12-27
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524182778688-BVT7S5H02HGG7MVRQ7II/PLCC+LP.jpg
Wayfair Credit Card
https://www.catherinegroux.com/push-notifications
daily
0.75
2019-12-27
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524080856473-CMV810VIKWBQYKP61D5Q/PushPrimerBefore.PNG
Push Notifications
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524080860728-EAOM5HVVDSLHGQ3HT9XS/PushPrimerAfter.PNG
Push Notifications
https://www.catherinegroux.com/guided-selling
daily
0.75
2019-12-27
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524080496825-5BA02QS65BBT20JRY05B/GuidedSelling2.PNG
Guided Selling
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524080469814-7JLW60P2FQG5DWZA7A9H/GuidedSelling1.PNG
Guided Selling
https://www.catherinegroux.com/returns-messaging
daily
0.75
2019-12-27
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524082908795-XCAYBHL60WLEIZFT76KQ/Screen+Shot+2018-04-18+at+4.20.29+PM.png
Returns Messaging
https://www.catherinegroux.com/hubspot-checkout
daily
0.75
2025-12-28
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/19327f4f-c372-427c-bdaf-18b9ab7d1868/Screen+Shot+2022-03-17+at+10.47.48+AM.png
HubSpot Checkout - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/cbbd72ed-11eb-4cb0-ad01-841364b29f77/Screen+Shot+2022-03-17+at+10.35.11+AM.png
HubSpot Checkout - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1989fa01-a7ad-41e9-917a-41917ed76910/Screen+Shot+2022-03-17+at+10.58.49+AM.png
HubSpot Checkout - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/d864e9be-be17-48ca-8c92-6007e428a1b4/Screen+Shot+2022-03-17+at+10.40.06+AM.png
HubSpot Checkout - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/d89884a8-1736-415a-b704-f495b303ad46/Screen+Shot+2022-03-17+at+10.46.07+AM.png
HubSpot Checkout - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/cbbd72ed-11eb-4cb0-ad01-841364b29f77/Screen+Shot+2022-03-17+at+10.35.11+AM.png
HubSpot Checkout - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/d89884a8-1736-415a-b704-f495b303ad46/Screen+Shot+2022-03-17+at+10.46.07+AM.png
HubSpot Checkout - Make it stand out
I worked with Legal to shorten the legal copy and remove a mandatory checkbox, which I hoped would preserve transparency without causing purchase anxiety.
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1989fa01-a7ad-41e9-917a-41917ed76910/Screen+Shot+2022-03-17+at+10.58.49+AM.png
HubSpot Checkout
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/d864e9be-be17-48ca-8c92-6007e428a1b4/Screen+Shot+2022-03-17+at+10.40.06+AM.png
HubSpot Checkout - Make it stand out
Working closely with our product designer, we greatly reduced the number of steps it took to make a purchase.
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/19327f4f-c372-427c-bdaf-18b9ab7d1868/Screen+Shot+2022-03-17+at+10.47.48+AM.png
HubSpot Checkout - Make it stand out
I made the subscription copy clearer and more concise.
https://www.catherinegroux.com/hubspot-pricing-page
daily
0.75
2025-12-28
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/77339bd2-8ce6-427c-92bc-6879a73040e3/Marketing-Software-Pricing-HubSpot.png
Hubspot Pricing Page - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/8e236460-8764-459f-bf08-2d2d105ba4e3/Screen+Shot+2022-03-17+at+11.26.36+AM.png
Hubspot Pricing Page - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1c0bc5a0-6843-4141-a08d-d7c96e2f5d0a/V3-3-Web-MH-VSB.png
Hubspot Pricing Page - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/cb773ff5-edf3-4c0d-bf6d-641d3770c648/Screen+Shot+2022-03-17+at+11.28.45+AM.png
Hubspot Pricing Page - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/2bd45b58-e993-4986-b581-0d24789220af/Screen+Shot+2022-03-17+at+11.26.46+AM.png
Hubspot Pricing Page - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/dd572233-ae82-461c-b7b8-de870ad1dd7c/V3-3-Web-MH-Upmarket.png
Hubspot Pricing Page - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/7e1f2bb0-b550-493e-b75f-96bd0da0c5b7/Scaling-the-Pricing-Page-2021-22-HQ-Product-Team-HubSpot-Wiki.png
Hubspot Pricing Page - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/72ed8369-b1ab-4a10-befb-e386fbe675c6/Screen+Shot+2022-03-17+at+11.27.17+AM.png
Hubspot Pricing Page - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/4a20cfd5-f65e-4c65-a3f0-4247b83a510e/In-App-Owns-MH-Annual.png
Hubspot Pricing Page - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/2bd45b58-e993-4986-b581-0d24789220af/Screen+Shot+2022-03-17+at+11.26.46+AM.png
Hubspot Pricing Page - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/72ed8369-b1ab-4a10-befb-e386fbe675c6/Screen+Shot+2022-03-17+at+11.27.17+AM.png
Hubspot Pricing Page - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/8e236460-8764-459f-bf08-2d2d105ba4e3/Screen+Shot+2022-03-17+at+11.26.36+AM.png
Hubspot Pricing Page - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/4a20cfd5-f65e-4c65-a3f0-4247b83a510e/In-App-Owns-MH-Annual.png
Hubspot Pricing Page - Make it stand out
Revised pricing page for existing HubSpot customers
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/77339bd2-8ce6-427c-92bc-6879a73040e3/Marketing-Software-Pricing-HubSpot.png
Hubspot Pricing Page - Make it stand out
HubSpot’s initial pricing page
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/dd572233-ae82-461c-b7b8-de870ad1dd7c/V3-3-Web-MH-Upmarket.png
Hubspot Pricing Page - Make it stand out
Revised pricing page for scaling businesses
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/7e1f2bb0-b550-493e-b75f-96bd0da0c5b7/Scaling-the-Pricing-Page-2021-22-HQ-Product-Team-HubSpot-Wiki.png
Hubspot Pricing Page - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1c0bc5a0-6843-4141-a08d-d7c96e2f5d0a/V3-3-Web-MH-VSB.png
Hubspot Pricing Page - Make it stand out
Revised pricing page for small businesses.
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/cb773ff5-edf3-4c0d-bf6d-641d3770c648/Screen+Shot+2022-03-17+at+11.28.45+AM.png
Hubspot Pricing Page - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.catherinegroux.com/nebel
daily
0.75
2025-10-31
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524081597621-9WV2HE3RMESV5YXI4DTB/Playstore1.png
Showing how we're different
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524081603629-EDYDZAS6I58TD4CIF94G/Playstore2.png
Showing how we're different
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524081654651-0HJNF9NDBJZH44V8BD39/Playstore3.png
Showing how we're different
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524081661086-2W1PH8QK84MKJFU556UC/Playstore4.png
Showing how we're different
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524081666320-HPNJ8E8LBM604IDWYF7V/Playstore5.png
Showing how we're different
https://www.catherinegroux.com/pushnotifications
daily
0.75
2025-10-31
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524080856473-CMV810VIKWBQYKP61D5Q/PushPrimerBefore.PNG
Giving customers a reason to opt in
Before: Our push notification primer was difficult to read, and therefore did not clearly tell customers why they should opt into push notifications.
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524080860728-EAOM5HVVDSLHGQ3HT9XS/PushPrimerAfter.PNG
Giving customers a reason to opt in
After: Our push notification primer is easier to scan and better communicates the value to customers.
https://www.catherinegroux.com/guidedselling
daily
0.75
2025-10-31
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524080469814-7JLW60P2FQG5DWZA7A9H/GuidedSelling1.PNG
Directing customers to the right products
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524080496825-5BA02QS65BBT20JRY05B/GuidedSelling2.PNG
Directing customers to the right products
https://www.catherinegroux.com/deliverytracking
daily
0.75
2025-10-31
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524071000652-2P1VH4C8NNB3EHM1LZKE/TrackPackage1.png
Giving Wayfair customers amazing delivery tracking
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524071180411-5BA9EGTALU0X97MKJ8RT/TrackPackage3.png
Giving Wayfair customers amazing delivery tracking - Providing clarity (Copy)
Providing clarity When we first user tested this feature, we found that customers were often confused about what the home and truck symbols indicated. To solve this, I added two dismissable tool tips (see examples above and below) that appear when users click either the truck or the house to explain what these icons indicate. (It also proved to be a great time to add some playful voice.)
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524071195138-ZAUMZL2KLE0RPVG3V03I/TrackPackage4.png
Giving Wayfair customers amazing delivery tracking
https://images.squarespace-cdn.com/content/v1/5ad776199772ae2afdc971b3/1524071483915-CET5QIXNA5FITR5XBT74/TrackPackage5.PNG
Giving Wayfair customers amazing delivery tracking - Minimizing customer pain points (Copy)
Minimizing customer pain points In user testing, we found that customers were a little unclear on what some of our copy meant. For example, when we said "Driver En Route," they didn't necessarily assume the driver was en route to them. When we said "Out for Delivery," they didn't always think that meant their item would be arriving that day. Based on this feedback, I edited the copy (see example above) to provide clarity and minimize these user pain points.
https://www.catherinegroux.com/home
daily
1.0
2025-10-31